Product designer strategist with direction & emotion in mind
Product designer strategist with direction & emotion in mind
Product designer strategist with direction & emotion in mind
I create high-impact designs through collaboration, empathy, and strategy – driven by research, data, and clear thinking
I create high-impact designs through collaboration, empathy, and strategy – driven by research, data, and clear thinking
+15 years of experience
+15 years of experience
~2 weeks availability
~2 weeks availability
100% remote from Spain
100% remote from Spain
I build experiences people trust, and use
I build experiences people trust, and use
Harnessing data for design excellence
We leverage data to inform design decisions that resonate with users.
Crafting persuasive user experiences that convert
Our persuasive UX strategies enhance user engagement and drive conversions.
AI-powered process that keeps focus where it matters
I use AI agents to gather insights and accelerate decisions.
Design that makes click
Design that makes click
Curiosity, empathy, intent
Curiosity, empathy, intent
My process blends deep research, product strategy, and user psychology to craft experiences that make users feel seen, understood, and in control.
Problem framming, and business needs
Start with the why — clarify business goals and user needs
Data collection and research
Dig deeper — surface hidden friction through research
Design that persuades and performs
Think like your users — apply behavioral insight
Open dialogue, fast feedback
Build together — collaborate quickly, iterate smart
“Laura has been always a core part of the success journey that is Good Chop. From the beginning her eye, her thought process and her skills have been pivotal in driving the product forward and her fingerprints are across it.”
Hellofresh
Nikita Gorshkov
Director of Product in New Ventures & Ecosystems
“I would describe Laura as an high-experienced professional, always honest and cooperative; mostly, an expert in assuring the best user experience to software applications. “
Apiumhub
Christian Ciceri
Software Architect Consultant and Co-founder of Apiumhub
“Everyone likes to chat and collaborate with Laura. She is a corner stone in the team, and the impact on the brand is immense. She always flexible, professional and easy to work with.”
Hellofresh
Alexander Matlin
Associate Director of Engineering
“Laura has been always a core part of the success journey that is Good Chop. From the beginning her eye, her thought process and her skills have been pivotal in driving the product forward and her fingerprints are across it.”
Hellofresh
Nikita Gorshkov
Director of Product in New Ventures & Ecosystems
“I would describe Laura as an high-experienced professional, always honest and cooperative; mostly, an expert in assuring the best user experience to software applications. “
Apiumhub
Christian Ciceri
Software Architect Consultant and Co-founder of Apiumhub
“Everyone likes to chat and collaborate with Laura. She is a corner stone in the team, and the impact on the brand is immense. She always flexible, professional and easy to work with.”
Hellofresh
Alexander Matlin
Associate Director of Engineering
“Laura has been always a core part of the success journey that is Good Chop. From the beginning her eye, her thought process and her skills have been pivotal in driving the product forward and her fingerprints are across it.”
Hellofresh
Nikita Gorshkov
Director of Product in New Ventures & Ecosystems
“I would describe Laura as an high-experienced professional, always honest and cooperative; mostly, an expert in assuring the best user experience to software applications. “
Apiumhub
Christian Ciceri
Software Architect Consultant and Co-founder of Apiumhub
“Everyone likes to chat and collaborate with Laura. She is a corner stone in the team, and the impact on the brand is immense. She always flexible, professional and easy to work with.”
Hellofresh
Alexander Matlin
Associate Director of Engineering
“Laura has been always a core part of the success journey that is Good Chop. From the beginning her eye, her thought process and her skills have been pivotal in driving the product forward and her fingerprints are across it.”
Hellofresh
Nikita Gorshkov
Director of Product in New Ventures & Ecosystems
“I would describe Laura as an high-experienced professional, always honest and cooperative; mostly, an expert in assuring the best user experience to software applications. “
Apiumhub
Christian Ciceri
Software Architect Consultant and Co-founder of Apiumhub
“Everyone likes to chat and collaborate with Laura. She is a corner stone in the team, and the impact on the brand is immense. She always flexible, professional and easy to work with.”
Hellofresh
Alexander Matlin
Associate Director of Engineering
“I would describe Laura as an high-experienced professional, always honest and cooperative; mostly, an expert in assuring the best user experience to software applications. “
Apiumhub
Christian Ciceri
Software Architect Consultant and Co-founder of Apiumhub
“Everyone likes to chat and collaborate with Laura. She is a corner stone in the team, and the impact on the brand is immense. She always flexible, professional and easy to work with.”
Hellofresh
Alexander Matlin
Associate Director of Engineering
“Laura has been always a core part of the success journey that is Good Chop. From the beginning her eye, her thought process and her skills have been pivotal in driving the product forward and her fingerprints are across it.”
Hellofresh
Nikita Gorshkov
Director of Product in New Ventures & Ecosystems
“I would describe Laura as an high-experienced professional, always honest and cooperative; mostly, an expert in assuring the best user experience to software applications. “
Apiumhub
Christian Ciceri
Software Architect Consultant and Co-founder of Apiumhub
“Everyone likes to chat and collaborate with Laura. She is a corner stone in the team, and the impact on the brand is immense. She always flexible, professional and easy to work with.”
Hellofresh
Alexander Matlin
Associate Director of Engineering
“Laura has been always a core part of the success journey that is Good Chop. From the beginning her eye, her thought process and her skills have been pivotal in driving the product forward and her fingerprints are across it.”
Hellofresh
Nikita Gorshkov
Director of Product in New Ventures & Ecosystems
“I would describe Laura as an high-experienced professional, always honest and cooperative; mostly, an expert in assuring the best user experience to software applications. “
Apiumhub
Christian Ciceri
Software Architect Consultant and Co-founder of Apiumhub
“Everyone likes to chat and collaborate with Laura. She is a corner stone in the team, and the impact on the brand is immense. She always flexible, professional and easy to work with.”
Hellofresh
Alexander Matlin
Associate Director of Engineering
“Laura has been always a core part of the success journey that is Good Chop. From the beginning her eye, her thought process and her skills have been pivotal in driving the product forward and her fingerprints are across it.”
Hellofresh
Nikita Gorshkov
Director of Product in New Ventures & Ecosystems
“I would describe Laura as an high-experienced professional, always honest and cooperative; mostly, an expert in assuring the best user experience to software applications. “
Apiumhub
Christian Ciceri
Software Architect Consultant and Co-founder of Apiumhub
“Everyone likes to chat and collaborate with Laura. She is a corner stone in the team, and the impact on the brand is immense. She always flexible, professional and easy to work with.”
Hellofresh
Alexander Matlin
Associate Director of Engineering
“Laura has been always a core part of the success journey that is Good Chop. From the beginning her eye, her thought process and her skills have been pivotal in driving the product forward and her fingerprints are across it.”
Hellofresh
Nikita Gorshkov
Director of Product in New Ventures & Ecosystems
“I would describe Laura as an high-experienced professional, always honest and cooperative; mostly, an expert in assuring the best user experience to software applications. “
Christian Ciceri
Software Architect Consultant and Co-founder of Apiumhub
Apiumhub
“Everyone likes to chat and collaborate with Laura. She is a corner stone in the team, and the impact on the brand is immense. She always flexible, professional and easy to work with.”
Alexander Matlin
Associate Director of Engineering
Hellofresh
“Laura has been always a core part of the success journey that is Good Chop. From the beginning her eye, her thought process and her skills have been pivotal in driving the product forward and her fingerprints are across it.”
Nikita Gorshkov
Director of Product in New Ventures & Ecosystems
Hellofresh
“I would describe Laura as an high-experienced professional, always honest and cooperative; mostly, an expert in assuring the best user experience to software applications. “
Christian Ciceri
Software Architect Consultant and Co-founder of Apiumhub
Apiumhub
“Everyone likes to chat and collaborate with Laura. She is a corner stone in the team, and the impact on the brand is immense. She always flexible, professional and easy to work with.”
Alexander Matlin
Associate Director of Engineering
Hellofresh
“Laura has been always a core part of the success journey that is Good Chop. From the beginning her eye, her thought process and her skills have been pivotal in driving the product forward and her fingerprints are across it.”
Nikita Gorshkov
Director of Product in New Ventures & Ecosystems
Hellofresh
“I would describe Laura as an high-experienced professional, always honest and cooperative; mostly, an expert in assuring the best user experience to software applications. “
Christian Ciceri
Software Architect Consultant and Co-founder of Apiumhub
Apiumhub
“Everyone likes to chat and collaborate with Laura. She is a corner stone in the team, and the impact on the brand is immense. She always flexible, professional and easy to work with.”
Alexander Matlin
Associate Director of Engineering
Hellofresh
“Laura has been always a core part of the success journey that is Good Chop. From the beginning her eye, her thought process and her skills have been pivotal in driving the product forward and her fingerprints are across it.”
Nikita Gorshkov
Director of Product in New Ventures & Ecosystems
Hellofresh
“I would describe Laura as an high-experienced professional, always honest and cooperative; mostly, an expert in assuring the best user experience to software applications. “
Christian Ciceri
Software Architect Consultant and Co-founder of Apiumhub
Apiumhub
“Everyone likes to chat and collaborate with Laura. She is a corner stone in the team, and the impact on the brand is immense. She always flexible, professional and easy to work with.”
Alexander Matlin
Associate Director of Engineering
Hellofresh
“Laura has been always a core part of the success journey that is Good Chop. From the beginning her eye, her thought process and her skills have been pivotal in driving the product forward and her fingerprints are across it.”
Nikita Gorshkov
Director of Product in New Ventures & Ecosystems
Hellofresh
Let’s build something people care about
Let’s build something people care about
I 'm here to help whether you’re launching a new product, optimizing an existing one, or need strategic design leadership.
Quick project
UX audit, conversion optimization, or specific design challenges.
UX audit, conversion optimization, or specific design challenges.
2-4 weeks timeline
2-4 weeks timeline
Most popular
Full project design
End-to-end product design from research to launch.
End-to-end product design from research to launch.
8-16 weeks timeline
8-16 weeks timeline
Consultancy
Strategic consulting and team mentoring for long-term success.
Strategic consulting and team mentoring for long-term success.
Ongoing collaboration
Ongoing collaboration
In 30 minutes, we’ll discuss your challenges, goals, and how strategic design can drive your business forward. No sales pitch – just valuable insights.
In 30 minutes, we’ll discuss your challenges, goals, and how strategic design can drive your business forward. No sales pitch – just valuable insights.
Design how I think
Design how I think
Hi, I’m Laura! For 15+ years, I’ve helped product teams and founders design experiences that truly connect. With a background in psychology and a strategic mindset, I combine research, empathy, and collaboration to create thoughtful, high-impact solutions that work for both users and business.
I value open feedback, shared ownership, and an egoless approach.
